Project Overview
Created 270-degree immersive projection animations for Samsung's 2023 flagship launch event. The Galaxy S23 series debut was transformed into a multi-sensory experience through panoramic visuals that surrounded the audience from three sides.
Creative Concept
The visual theme drew from the deep ocean, creating an underwater atmosphere populated with marine life: schools of fish, graceful sea turtles, translucent jellyfish, majestic orcas, and soaring manta rays. The oceanic setting directly reinforced Galaxy S23's core sustainability messaging, connecting the device's use of recycled materials and natural dyes to the natural world it helps protect.
By immersing the audience in the ocean, we made Samsung's sustainability commitment tangible — you don't just hear about protecting the ocean, you feel surrounded by it.
Animation Components
- Continuous entrance loops welcoming guests with ambient marine scenes
- Opening video journey from water surface descending into ocean depths
- Slide presentation backdrops integrating product features with underwater motifs
Sustainability Themes
- Ocean conservation and marine ecosystem awareness
- Recycled materials in device manufacturing
- Natural dyes and sustainable production processes
- Environmental responsibility through technology
Technical Execution
The 270-degree projection format demanded careful attention to spatial continuity across three seamless surfaces. Each animation component was designed to flow naturally between the panels, maintaining the illusion of a single, continuous underwater environment as viewers turned their heads.